Why is it that after you've taken off in an airplane, the captain
wishes you to "enjoy the flight"? I
mean, what's there to enjoy? Not being financially obese, I'm usually
relegated to corral-level coach, my knees slammed into the seat in
front of me and a little snot-nosed Nintendo-head kicking my seat back
yelling at his inattentive mother to entertain him. Nothing to enjoy
there. This thought occurred to me on my way to San Francisco to drive
the new 2011 Ford Fiesta, and I realized that for the most part, sub-compact cars are about as "enjoyable" as flying coach.
Europeans have had great small cars for years, and they should when gas
costs over $7 per gallon. But over here, in the land of
milk, honey, and $2.70/gallon gas, large SUV's, trucks and land yachts
rule. A few years ago, we had a scare in gas prices that
shocked the government and the auto industry into forcing small cars
onto us, but the "build it and they will buy" mentality doesn't fit
small cars here. Small cars need to have European
levels of refinement
and American levels of comfort (large) to be worth the plastic they're
formed out of. Ford identified this need and developed a version of its
best selling car in Europe (actually, the best selling car in Europe,
period) for the states.
At first glance, the Fiesta is an intriguing little car. In 5-door
hatchback form, it emits a youthful exuberance rarely found on cars
today. The long up-sweeping character line extends from the front wheel
opening to the taillights, and short overhangs with standard 16" alloy
wheels bode well to its sporting pretenses. In only-for-U.S. 4-door
sedan form, the front end changes slightly and the bulbous rear end
almost looks like a toddler carrying a load in his diaper. It's fine if
you prefer a trunk over a hatch, but I'd take the sleek and borderline
sexy hatchback any day.